Show your customers how Brilliant you are!
Q: What does your company need most to more effectively connect with your customers?
A: Your company needs a compelling brand to connect fully with your customers
Brand and marketing work hand in hand to help your company communicate and connect and sell to your target customer.
Your brand is the overall impression someone gets about your company – the gut feeling they have. This gut feeling is created through every interaction they have with your company. Those interactions are created through marketing and design – through print, web, social media, your storefront, you name it. All of these touch points, when managed carefully and consistently can offer a strong, clear picture to a potential customer and help you close a sale.
Isn’t that just, well, brilliant?
Q: So how do I build a compelling brand?
A: A compelling brand begins with a cohesive brand strategy
Brand strategy to pull it all together
What do I mean when I say brand strategy? At it’s very core. a strategy details what you want something to do or to accomplish. A brand strategy then, is a plan for what you want your brand to accomplish. When you have that nailed down, it makes everything else fall into place more easily.
Compelling brand design visuals
Your customers have to process the information you offer them quickly and accurately – and the first, best way to accomplish this is by good visual design.
Your logo, business cards, and supplementary graphic design are ways for your customer to get short hand visual cues about who you are and what to expect if they choose you when seeking a service or product.
Do you want that first impression to be brilliant?
A high converting web site
Every business wants a website that effectively converts browsers to buyers – instead of having a site that is just a nice, online business card.
From the first click, to information “above-the-fold”, to all the information, both visual and written presented throughout, Brilliant Blue can help you thoughtfully and successfully present your best, authentic self.
I can help you keep it working smoothly too!
Insight into the connection between brand & design
Your success is my success at Brilliant Blue Designs. My name is Jamie Thomson, PsyD and I started Brilliant Blue Designs in 2012. I know that creating and refining your brand and website is intensely personal. My aim is to make that journey smoother and help you bring your vision to life. I am a former psychologist, a trained designer, and a certified brand specialist. I am ready and excited to make this process easy and productive for you.
Meeting with a designer should be pleasant (maybe even fun), and I want you to feel like your business is being understood. Every business story is unique, and I really love hearing the formula that went into creating yours – it’s one of the very best parts of this job! Change is intimidating and sometimes scary, but what if the excitement and enjoyment was the bigger, better part?
Want to learn more about Brilliant Blue Designs’ story and philosophy?