Woman in a floppy hat and long hair leaning to paint on a wall with a sepia tone overlay

Your brand is the Creator Brand Archetype- ready to learn how to use it?

Understand the Creator Archetype:

Often seen as a contradiction, the Creator archetype desires freedom of expression while at the same time they are motivated by structure and order.  Within this balance, visionary and innovative brands than value creativity, imagination and self-expression live – particularly those in the fields of arts, design, technolology, consulting, and marketing.   Their desire to create is often expressed through taking something existing and deconstructing it and creating something better – that works more efficiently, with better aesthetics, or simply more in line with how they think it should work.  They excel in helping their customers learn to DIY.  They value self-expression above all things, particularly above fitting in. 

Purpose:

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Strengths:

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Challenges:

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Brand Voice:

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 Customer:

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Pin this handy reference sheet: 

Infographic of quick facts for the Creator Brand Archetype presented by Brilliant Blue Designs

Not sure you have the right archetype?

Most brands are a mix of two archetypes – so check out the rest of the archetypes below to see if one of the others feels closer – or refer to your quiz results to see what your second or third highest results were and take your reading from there!  You can always contact me for a consultation as well.  I’m always happy to talk through your questions!

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Table of Contents

Learn about the other archetypes

Learn about the other archetypes