
Your brand is the Everyman Brand Archetype- ready to learn how to use it?
Understand the Everyman Archetype:
quick brand overview paragraph.
Purpose:
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Strengths:
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Challenges:
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Brand Voice:
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Customer:
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Pin this handy reference sheet:

Not sure you have the right archetype?
Most brands are a mix of two archetypes – so check out the rest of the archetypes below to see if one of the others feels closer – or refer to your quiz results to see what your second or third highest results were and take your reading from there! You can always contact me for a consultation as well. I’m always happy to talk through your questions!