Woman with a dandelion getting ready to blow the fluff with a green overtone - the words The Innocent - Dreamer, purist, optimist and a star icon

Your brand is the Innocent Brand Archetype- ready to learn how to use it?

Understand the Innocent Archetype:

The innocent brand archetype connects with their customers through a promise that life can be easier and happiness can be attained. The innocent presents the idea that life was best when it was simpler and seen through more pure eyes.

Purpose:

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Strengths:

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Challenges:

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Brand Voice:

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 Customer:

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Pin this handy reference sheet: 

Infographic of quick facts for the Innocent Brand Archetype presented by Brilliant Blue Designs

Not sure you have the right archetype?

Most brands are a mix of two archetypes – so check out the rest of the archetypes below to see if one of the others feels closer – or refer to your quiz results to see what your second or third highest results were and take your reading from there!  You can always contact me for a consultation as well.  I’m always happy to talk through your questions!

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Table of Contents

Learn about the other archetypes

Learn about the other archetypes